CES 2023’s cars of the future
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BMW unveils color-changing, talking car at CES 2023 in Las Vegas
BMW unveiled the BMW i Vision Dee at CES 2023. The company hopes to “create an even stronger bond between people and their cars going forward.”
Cody Godwin, USA TODAY
Wonder what the car of the future might look like? CES 2023 offered up some clues.
Improvements to autonomous driving, color-changing exteriors and flying cars are just a few examples of the futuristic vehicle tech unveiled at this year’s CES trade show, which wraps up this Sunday.
Major automakers like BMW, Mercedes-Benz and Stellantis (the parent company of Ram, Jeep, Chrysler and other brands) gathered in Las Vegas this week to showcase their latest tech and tease what’s to come.
The tech show isn’t over yet, but here are some of the most exciting developments the auto industry showcased at CES 2023.
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Color changing cars
After revealing last year a concept car featuring E Ink that can change colors with the push of a button, BMW followed up with more color-changing technology at CES 2023.
Whereas last year’s car was limited to shifting between black and white, the concept car unveiled this year – the i Vision Dee – is the first full-color version with E Ink technology and can display up to 32 colors, according to BMW.
Another German automaker, Volkswagen, showcased the ID.7, an electric sedan fitted with “smart camouflage” that creates light effects through 40 layers of paint. When connected to a sound system, there are 22 areas of the concept vehicle that can light up individually to visualize the rhythm.
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Improved autonomous driving
Mercedes-Benz on Thursday announced that it would soon offer an advanced autonomous driving system in select states.
The Nevada DMV approved the automaker’s application to deploy Level 3 autonomous driving and is expected to issue a certificate of compliance within the next two weeks, according to Mercedes-Benz.
Level 2 autonomy, which lets the car control acceleration and steering, is already available in various vehicles today (think Tesla’s autopilot feature or GM’s Super Cruise).
Level 3 allows customers to take their eyes completely off the road under certain conditions, which means they can “focus on certain secondary activities such as communicating with colleagues via In-Car Office, browsing the web or relaxing while watching a movie,” Mercedes-Benz said in a release.
The feature will be available in the S-Class and EQS starting with model year 2024 and can be used in high-density traffic and other “suitable motorway sections” where the vehicle is traveling under 40 miles per hour.
Mercedes-Benz is optimistic approval from the state of California will come “soon” but offered no specific timeline.
Video games, VR inside your car
Gaming and AI company Nvidia announced Tuesday that its cloud gaming service, GeForce NOW, will soon be available in cars from automakers Hyundai Motor Group, BYD and Polestar. The vehicles will be able to stream real-time PC games for passengers in the back and, if parked, front-seat occupants.
The service offers more than 1,000 titles, including The Witcher 3: Wild Hunt and free-to-play games like Fortnite.
Meanwhile, the startup Holoride announced the release of a smart speaker-sized device that can equip any vehicle to handle its virtual reality system. The $799 pack includes a Holoride retrofit device that can suction cup to a windshield, a headset, a safety strap and a one-year subscription to the Holoride platform.
A flying car
California-based startup Aska revealed the first fully-functional prototype of its A5, a four-seat electric vehicle that can travel by road and up to 250 miles by air. The vehicle is available for pre-order and is targeted for commercialization in 2026.
If you don’t have $789,000 lying around to purchase your own A5, Aska plans to launch a ride-sharing service with its vehicles in 2026.
Lots of EVs
Electric vehicles were a common theme among automakers at CES.
- Stellantis, the owner of Ram, revealed the concept for its Ram 1500 Revolution battery electric vehicle Thursday at CES. The truck is expected to manage up to 500 miles on a charge and features something called “shadow mode” in which the truck follows its driver when he or she is walking ahead of it. The vehicle is set to debut next year.
- Volkswagen’s ID.7 is one of 10 new electric models Volkswagen plans to launch by 2026.
- The joint venture Sony Honda Mobility Inc. unveiled a prototype of its new electric vehicle brand, Afeela. It’s equipped with 45 cameras and sensors and has a media bar at the front that uses light to share information with other drivers and pedestrians. Preorders for the sedan are expected to begin in the first half of 2025, with the first shipments in the spring of 2026 in North America.
- Volvo’s new EX90 – a seven-seater, all-electric SUV – was shown for the first time in North America Tuesday at CES. The vehicle is available for pre-order in the U.S. Deliveries begin in early 2024.
Mercedes-Benz also announced during CES plans to launch a high-power charging network, starting in North America this year. The company plans to set up more than 10,000 high-power chargers worldwide by the end of the decade.
Mercedes-Benz customers will be able to reserve charging stations, but the network will be open to all car brands with compatible technology.
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