Frank Jacobs, Mad Magazine Writer With a Lyrical Touch, Dies at 91

A fan of musical theater, Mr. Jacobs teamed with Mr. Drucker to turn “West Side Story” into “East Side Story,” a musical battle at the United Nations between gangs led by the United States and the Soviet Union. The Soviet premier (and gang leader) Nikita Khrushchev sang:

When you’re a Red
You’re a Red all the way
From your first Party purge
To your last power play!
When you’re a Red,
You’ve got agents galore;
You give prizes for peace
While they stir up a war.

Mr. Jacobs’s parody of the Great American Songbook prompted Irving Berlin and a group of song publishers representing the work of Cole Porter, Rodgers and Hammerstein and others to sue Mad’s parent company, E.C. Publications, for copyright infringement.

At issue was “Sing Along With Mad,” a pullout section published in 1961 that consisted entirely of song parodies by Mr. Jacobs and Larry Siegel. Among them were “Louella Schwartz Describes Her Malady” (a lampoon of Berlin’s “A Pretty Girl Is Like a Melody”) and “The First Time I Saw Maris” (a spoof of Jerome Kern and Oscar Hammerstein II’s “The Last Time I Saw Paris”), about the commercialization of the Yankee slugger Roger Maris during the season he hit a record-breaking 61 home runs.

The U.S. Supreme Court declined to review the decision.

Franklin Jacobs was born on May 30, 1929, in Lincoln, Neb. His father, David, was a traveling salesman and owned a costume jewelry business with Frank’s mother, Miriam (Frosch) Jacobs, who also helped start a Jewish temple in Lincoln.

“Some say that as a baby I gurgled in 4/4 time,” Mr. Jacobs said in an interview for “Frank Jacobs: Five Decades of His Greatest Works” (2015), the first book in a projected series called “Mad’s Greatest Writers.” “In truth, I recall coming up with rhymes when I was in grade school.”

He graduated from the University of Nebraska, Lincoln, where he edited the campus humor magazine (and slipped in some verse). After serving in the Army, as an editor and reporter for the military newspaper Stars and Stripes, he worked in a public relations firm, was the secretary to a press agent and wrote for Fishing Gazette magazine.

“As I leafed through the pages, I realized I’d found what I didn’t know I was looking for,” he was quoted as saying in the 2015 collection of his work. He called the magazine’s office in Manhattan and met with its publisher, William M. Gaines, and editor, Al Feldstein, and pitched his ideas.

They were quickly embraced. The June 1957 issue included several features written by Mr. Jacobs, among them “Baseball’s Hall of Shame” and “Why I Left the Army and Became a Civilian.”

It was the beginning of a long association. He wrote nearly 600 pieces for the magazine; numerous Mad paperbacks, on subjects like sports, stamps and fathers; and “The Mad World of William Gaines” (1972), a biography of the magazine’s founding publisher, whom he described as “the last of the great fat eccentrics.”

His last piece was published in 2014, five years before Mad ceased regular publication of new material in favor of recycling past material with new covers.

As Mad became less relevant and its circulation tumbled, Mr. Jacobs’s output slowed.

In addition to his son, Mr. Jacobs is survived by his wife, Barbara (Stellman) Jacobs.

Mr. Jacobs often returned to well-known poems for parodic inspiration. He used Joyce Kilmer’s “Trees” to decry deforestation and to lampoon George H.W. Bush during his 1988 presidential campaign, and “Casey at the Bat” to lament the state of baseball. In 1991 he turned “The Battle Hymn of the Republic” into “The Hymn of the Battered Republic.” One of the verses went:

In the alleys of our cities where the poor and homeless dwell,
You can see the victims dying from the crack that pushers sell,
While the bankers launder money from the Medellín cartel —
The crime keeps marching on!