Frank Jacobs, Mad Magazine Writer With a Lyrical Touch, Dies at 91

Frank Jacobs, an inventive satirist who in his 57 years at Mad magazine mocked popular culture and politics, often in pitch-perfect verse and lyrics, died on April 5 in Tarzana, Calif. He was 91.

His son, Alex, confirmed the death,

Mr. Jacobs brought a quick wit, a deep well of ideas and a love of rhyming to Mad in 1957, becoming one of that smart-alecky humor magazine’s most prolific contributors, especially during the 1960s and ’70s, when it was at the peak of its irreverence and its cultural influence.

“He was the ultimate craftsman,” said John Ficarra, a former Mad editor. “He could be persnickety, for sure, but you had to respect him: He was in an endless search for the perfect word, the perfect phrase and the perfect rhyme.”

He signed a contract with Gillette
To plug their razor blades.
And when he found he cut himself
He went and plugged Band-Aids!
The last time I saw Maris
He plugged six brands of beer!
The Democrats should pay him
To plug the New Frontier.

In 1964, the United States Court of Appeals for the Second Circuit decided in Mad’s favor.

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