Spicy Paqui ‘One Chip Challenge’ to Be Pulled From Shelves After Death

The tortilla chip company that challenged consumers to eat a single chip dusted with two of the hottest peppers in the world is pulling the product from retail shelves, the company said on Thursday. The move followed the death of a teenager whose family said he had died after consuming the chip.

“The Paqui One Chip Challenge is intended for adults only, with clear and prominent labeling highlighting the chip is not for children” or other sensitive groups, the company, a subsidiary of the Hershey Company, said in a statement on its website. “We have seen an increase in teens and other individuals not heeding these warnings.”

As a result, the company said, it was working with retailers to remove the product from shelves “out of an abundance of caution.”

Paqui also said it would offer refunds for the product, which was priced at about $9.99 for a single serving. Paqui chips are made by Amplify Snack Brands, which Hershey bought for about $1.6 billion in 2017.

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