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A ‘Cage Match’ Between Elon Musk and Mark Zuckerberg May Be No Joke

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The day after Elon Musk challenged Mark Zuckerberg on social media to “a cage match” last month, Dana White, president of the Ultimate Fighting Championship, received a text.

It was from Mr. Zuckerberg, chief executive of Meta. He asked Mr. White, who heads the world’s premier mixed martial arts competition, which is fought in cage-like rings, if Mr. Musk was serious about a fight.

Mr. White called Mr. Musk, who runs Tesla, Twitter and SpaceX, and confirmed that he was willing to throw down. Mr. White then relayed that to Mr. Zuckerberg. In response, Mr. Zuckerberg posted on Instagram: “Send Me Location,” a reference to the catchphrase of Khabib Nurmagomedov, one of the U.F.C.’s most decorated athletes.

Since then, Mr. White said, he has talked to the tech billionaires separately every night to organize the showdown. On Tuesday, he said, he was “on the phone with those two until 12:45 in the morning.” He added, “They both want to do it.”

If you thought that a cage fight between two of the world’s richest men was just a far-fetched social media stunt, think again.

Over the past 10 days, Mr. White said he, Mr. Musk and Mr. Zuckerberg — aided by advisers — have negotiated behind the scenes and are inching toward physical combat. While there are no guarantees a match will happen, the broad contours of an event are taking shape, said Mr. White and three people with knowledge of the discussions.

The fight would be an exhibition match, Mr. White said, and outside official U.F.C. jurisdiction and rights deals, though he would help produce the event. The tech leaders have agreed there should be a charity component, Mr. White and a person familiar with the talks said, with details still being worked out. The preferred location is Las Vegas, which requires approval from the Nevada Athletic Commission. On Thursday, Mr. Musk tweeted that the event could also happen in the Roman Colosseum.

Mr. Zuckerberg’s friends and advisers have generally supported the match, two people close to him said, though others said a fight would be a distraction and not the best use of his time. One person close to Mr. Musk said that while he hated sports and didn’t appear to have the discipline to train regularly, no one could rule anything out with him.

“We have two guys that have never professionally fought, and they’re in two completely different weight classes,” Mr. White said. Still, he said, “it will be the biggest fight in the history of combat sports.”

Mr. White said Mr. Zuckerberg was truly dedicated to the sport.

“I’ve been talking to Zuckerberg now for maybe close to two years now,” he said. “And there’s never like banter or we’re joking and laughing.” He said the Meta chief executive was “dead serious all the time.”

Mr. Zuckerberg is likely in fighting shape. He has been on a strict workout regimen, going for runs and challenging friends and colleagues to beat his times, two people close to him said. Last month, he posted a personal record for completing the “Murph” challenge, which requires completing a series of pull-ups, push-ups, running multiple miles and doing hundreds of squats, all while wearing weighted, military-grade body armor.

“Doing sports that basically require your full attention, I think, is really important to my mental health and the way to stay focused on everything I’m doing,” he said in a recent podcast episode.

Mr. Musk, on the other hand, has tweeted that he “almost never” works out and once suffered a back injury that required surgery after participating in an exhibition with a sumo wrestler. Last month, he said he had trained in “judo, Kyokushin (full contact)” — two Japanese martial arts — and “no rules streetfighting.”

“He made that very clear: ‘I’m not going to lose any weight,’” Mr. White said of Mr. Musk’s approach to the potential matchup. “‘Are we going to fight or are we not going to fight?’” Mr. White said Mr. Musk told him.

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