Travel

Disney World Draws Excitement and Incredulity as Reopening Nears


Walt Disney World in Orlando, Fla., will reopen on Saturday, and Disney has been posting marketing videos online to highlight the safety procedures it has designed to protect visitors and employees.

“I feel safe because Disney has gone above and beyond what they needed to do,” an employee named Sam says in one of them while standing near Fantasyland.

Some of the 1,000-plus responses to that particular video were supportive. Others were incredulous, with people using words like “irresponsible” and “disappointing.” Disney World is reopening? When coronavirus infections have soared in Florida? “You gotta be kidding,” wrote Alexander Jones, a Seattle motion graphics artist.

The pandemic has devastated Disney’s businesses, and reopening its signature tourist attraction — with restricted capacity and government approval — is a major part of the company’s comeback attempt. But in doing so Disney is stepping into a politicized debate surrounding the virus and efforts to keep people safe, where even the wearing of masks has become a point of bitter contention.

The Florida Department of Health reported 7,347 new Covid-19 infections on Tuesday, with 1,179 in the central part of the state, which includes Orlando. Those numbers are down from last week but still among the highest in the country, leading some to question whether Disney is being responsible in opening up Disney World.

“The world is changing around us, but we strongly believe that we can open safely and responsibly,” Josh D’Amaro, Disney’s theme park chairman, said in an interview. “For those that might have questions or concerns, when they see how we are operating and the aggressive protocols that we have put in place, they will understand.

“This is our new normal. Our new reality,” he continued. “Covid is here, and we have a responsibility to figure out the best approach to safely operate in this new normal. Businesses across the country are open, whether it’s a local pizza shop in Orlando or an airline taking on new guests.”

“It is deeply disturbing that while coronavirus cases in Florida surge, Disney is refusing to provide regular testing to one of the few groups of workers in the park who by the very nature of their jobs cannot use personal protective equipment,” Mary McColl, executive director of the Actors’ Equity Association, said in a statement last week.

A spokeswoman for Disney Parks and Experiences, Alannah Hall-Smith, said in an email on Tuesday that Actors’ Equity members would remain on furlough. “We’ve decided to move forward with our phased reopening without their participation,” she said.

  • Updated July 7, 2020

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That means some shows, such as the “Indiana Jones Stunt Spectacular” at Hollywood Studios, may not be running. (Employees who appear in full-body costumes as Disney characters will be working. They are part of the Teamsters union.)

All of which heightens the pressure on Disney World to start generating revenue. Getting the 25,000-acre mega-resort up and running “is incredibly important to free cash flow,” Mr. Nathanson said. “It is the most important single asset from a near-term financial perspective.”

Local business owners are also counting on Disney World.

“We’re excited for Disney to reopen,” said Mark McHugh, the chief executive of Gatorland near Kissimmee. “Disney is so big it lifts the entire area.” Mr. McHugh said Gatorland, which reopened on May 23, has experienced a roughly 40 percent decline in business compared with last summer.

“It’s slow, but not as slow as I had feared,” he said. “People are still looking for activities, although we have found that we need to continuously police and remind them to wear their masks.”



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