The Dress Code at Goop May Not Surprise You
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SANTA MONICA, Calif. Im buying that shirt, the publicist said to her boss. It was an everyday office compliment, except the boss in question was Gwyneth Paltrow (G.P., as shes known at the office), the founder and lifestyle guru behind Goop, which sells crystals, cashmere and much more.
What tends to happen is Ill be wearing something and theyll say, I almost bought that, Ms. Paltrow said. And then theyll buy it. Indeed, a recent visit to Goops new 57,000-square-foot offices in Santa Monica, Calif., revealed that many of its 250 employees were not just living and breathing Goop, but wearing it, too.
Gwyneth Paltrow
Age: 46
Occupation: founder and chief executive of Goop (and sometime actress)
How many Goop products are on you, or in you, right now?
An embarrassing amount. GoopGlow, ingestible. I drink one every single morning. Its skin care from the inside. And I take my vitamins of course. Im on the Madame Ovary, the premenopausal, I say without any shame.
The shorts are yours?
Theyre G. Label. Theyre mine, I made them. And this is a G. Label shirt.
You like a high collar.
I do. A lot of our G. Label has turtleneck or high collar. Some of my friends are like, Enough already with the high neck.
Well, forget them. Whats on your wrist?
This is a fitness tracker device. My trainer is a big proponent of walking. So I track my steps, and then three times a day I take loops around the office just to make sure Im not sitting too much.
How are you doing today?
Today shouldnt be too bad because I did cardio this morning. Im already at 7,800 steps.
Amazing.
My goal is 10,000 per day, so Im good. Yesterday I only did 3,500.
Micere Johnson
Age: 27
Occupation: editorial assistant
I hope you wont find it terribly insulting if I call your jacket oversized.
Its definitely oversized. I think its a laid-back-but-official feeling. This is G. Label.
What is the punishment if you dont wear G. Label to the office?
I dont know.
Does the skirt make it into a suit?
Yeah. I like these super-big pockets. I always have my hands in them. And I love the fit. Its hard for me to find a skirt that sits on my body. Theyre always puffing up.
Gucci loafers?
I borrowed these from a friend.
Good friend. Whats around your neck?
This is a chain that I got from Satya. Its a carnation, and then this is a piece of quartz.
Caitlin OMalley
Age: 29
Occupation: food editor
Is this what you cook in?
No. This is the new Goop HQ, and the kitchen isnt ready yet.
Your clogs are not your everyday kitchen clogs.
I used to be in the Dansko family. But Im also an editor. Im in meetings. I can wear these with a pair of jeans. I can go out to dinner after work and not feel dorky.
The chambray shirt is also very work oriented.
Ive had some version of this shirt for 15 years. This is Nili Lotan. They did a collaboration with Goop a while ago.
Your skirt is similarly business-meets-kitchen. No nonsense.
Its apron-y, which is why I was drawn to it. Utilitarian piece. G. Label.
Jesus, youre all Goop.
Well I get that good-good Goop discount. We stan for G. Label big time.
Danielle Pergament
Age: 45
Occupation: editor in chief of Goop
You have a very heavy wrist game.
Its like a garbage dump.
Its not! It looks really good.
My husband gave me a Rolex Submariner on my 40th. It cant stand alone, so I have a viking bracelet. The beads are a volcanic stone. Then hair ties because my daughter is always running out of them.
I like your dress, a little bit prairie. On trend.
I feel like I really thrived in the 90s this reminds me of that. Its Brock Collection.
And then a warrior sandal.
Paul Andrew. Im trying to get into sneaker culture. Its not my jam.
Its not my jam, either. I think its stupid.
Its the stupidest thing in the world. Ive adapted to the vibe at Goop. Theres a uniform no matter where you work, but Im more of a sandal person.
Erica Moore
Age: 39
Occupation: chief financial officer
The Off-White sweatshirt! The tennies!
Im the street Goop.
What do you like about Virgil Ablohs designs?
Its one of the few sweatshirts I can pair with this skirt and have it be an appropriate outfit for work.
How does your look compare to your colleagues?
I think we all have our individual spin on the Goop look. Very California chic. Understated.
Has G.P. ever commented on your sweatshirt?
Probably.
Eric Martin
Age: 33
Occupation: accounting manager
You have very fitted jeans.
I dont like baggy jeans at all. This is an everyday thing.
Isnt it hot in the L.A. sun?
I wear shorts in the summer. They are typically tight, too.
Is your polo terry cloth?
Its teal, and I picked it because of the color choice. And it breathes. Its Zara.
Are you a glasses collector?
No, I only have two pairs. I only wear them when I get tired of wearing my contacts.
Does where you work influence how you dress?
It does. I dont want to come in looking like a slob.
Elise Loehnen
Age: 39
Occupation: chief content officer
How do you dress for work?
Ive gravitated to jumpsuits, dresses that dont wrinkle. I have two small boys. Its messy work being the mother of dragons.
Is that a signet ring?
Tell me about the dress.
This is La Double J. I like that theyre high-necked or collared. Its the most flattering look for me, with my haircut.
Those are the whitest white sneakers Ive ever seen.
You can use a Magic Eraser on your shoes.
Elgin Wright
Age: old enough
Occupation: stylist at Goop Lab
Goop Lab sounds like the kind of place where Dr Pepper might work.
Its the retail establishment for Goop. Its where all our products are sold.
What do you think about when youre dressing for work?
Its about how I feel in what Im wearing.
How do you feel?
Fabulous.
Oh, good. Tell me about these high-waisted Frame Denim jeans.
Youre wearing your blazer as a cape.
Its extra fashion, and I can do all sorts of things with my arms.
Kelly Egarian
Age: 33
Occupation: head of V.I.P.
Tell me about your shoes.
These are by Yuul Yie. I have heels in the car.
What about your top?
Its actually a bodysuit by Khaite. She did her first show in New York this fall. I wear her religiously.
Very classic watch.
My sweet boyfriend gave it to me for my 33rd birthday. Black band. I wear a lot of black. I drive black cars. Im from Jersey so Im a little hood sometimes.
Ann Hazel Pascual
Age: 32
Occupation: retail operations assistant
Is it intimidating to get dressed for Goop?
I dress for comfort and for fun.
Is your dress linen?
Its silk and linen. For a long time I used to just use neutrals. Now Ill do a pop of color just to keep it fun. Its Tuesday. Why not? And its not holding me in like a sausage.
It has a nice big shoulder.
I like a puff sleeve.
Youve got the Veja sneakers.
I like that theyre Velcro. Makes everything easier. Even when I wear my Converse I dont lace them properly. I do bunny ears.
I do bunny ears, too!