Trending News

Get Your Daily Dose of Trending News

Fashion and Style

The Dress Code at Goop May Not Surprise You


SANTA MONICA, Calif. ó ďIím buying that shirt,Ē the publicist said to her boss. It was an everyday office compliment, except the boss in question was Gwyneth Paltrow (ďG.P.,Ē as sheís known at the office), the founder and lifestyle guru behind Goop, which sells crystals, cashmere and much more.

ďWhat tends to happen is Iíll be wearing something and theyíll say, ĎI almost bought that,íĒ Ms. Paltrow said. ďAnd then theyíll buy it.Ē Indeed, a recent visit to Goopís new 57,000-square-foot offices in Santa Monica, Calif., revealed that many of its 250 employees were not just living and breathing Goop, but wearing it, too.

Age: 46

Occupation: founder and chief executive of Goop (and ďsometime actressĒ)

How many Goop products are on you, or in you, right now?

How are you doing today?

Today shouldnít be too bad because I did cardio this morning. Iím already at 7,800 steps.


My goal is 10,000 per day, so Iím good. Yesterday I only did 3,500.

Age: 27

Occupation: editorial assistant

I hope you wonít find it terribly insulting if I call your jacket ďoversized.Ē

Itís definitely oversized. I think itís a laid-back-but-official feeling. This is G. Label.

What is the punishment if you donít wear G. Label to the office?

Age: 45

Occupation: editor in chief of Goop

You have a very heavy wrist game.

Itís like a garbage dump.

Itís not! It looks really good.

My husband gave me a Rolex Submariner on my 40th. It canít stand alone, so I have a viking bracelet. The beads are a volcanic stone. Then hair ties because my daughter is always running out of them.

Age: 39

Occupation: chief financial officer

The Off-White sweatshirt! The tennies!

Iím the street Goop.

What do you like about Virgil Ablohís designs?

Itís one of the few sweatshirts I can pair with this skirt and have it be an appropriate outfit for work.

How does your look compare to your colleagues?

I think we all have our individual spin on the Goop look. Very California chic. Understated.

Has ďG.P.Ē ever commented on your sweatshirt?


Age: 33

Occupation: accounting manager

You have very fitted jeans.

I donít like baggy jeans at all. This is an everyday thing.

Isnít it hot in the L.A. sun?

I wear shorts in the summer. They are typically tight, too.

Is your polo terry cloth?

Itís teal, and I picked it because of the color choice. And it breathes. Itís Zara.

Are you a glasses collector?

No, I only have two pairs. I only wear them when I get tired of wearing my contacts.

Does where you work influence how you dress?

It does. I donít want to come in looking like a slob.

Age: ďold enoughĒ

Occupation: stylist at Goop Lab

Goop Lab sounds like the kind of place where Dr Pepper might work.

Age: 32

Occupation: retail operations assistant

Is it intimidating to get dressed for Goop?

I dress for comfort and for fun.


Sahred From Source link Fashion and Style

Leave a Reply

Your email address will not be published. Required fields are marked *