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When Taylor Swift and Travis Kelce Collide With Prime-Time TV

From a football perspective, the game on Sunday night between the Kansas City Chiefs and the New York Jets is not must-see TV.

The Chiefs, favored by 7.5 points, are the reigning Super Bowl champions and are led by the N.F.L.’s best player. The Jets are flailing after their 39-year-old would-be savior tore his Achilles’ tendon minutes into the season.

But many millions of people have tuned in anyway for a reason not related to sports: America’s most breathlessly covered situationship — between Kansas City’s All-Pro tight end, Travis Kelce, and pop music’s biggest star, Taylor Swift — is playing out on prime-time television.

“They are two of the biggest media entertainment entities that exist,” said Nora Princiotti, a football writer for The Ringer who also co-hosts a popular music podcast that often focuses on Swift.

“Oh, and yeah, she’s here: Taylor is in the house,” the play-by-play announcer Mike Tirico said while NBC showed Swift hugging someone in a luxury suite. Tirico then added, “Hi Swifties, we’ll be with you all night.”

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